Excerpt
Foreword
To the Second Edition
Five years ago, the world was turning inside out. Publishing was in the middle of its great disruption, and that disruption was finally reaching the world of audio. Demand was growing faster than in any other segment of the publishing industry, with lots of room for expansion.
For reasons you'll learn about later in this book, audio is my art form. Yes, I'm a novelist first and foremost these days, but I still produce at least six audiobooks a year—this year, I'm already scheduled for fourteen. It's my first love, and one I hoped to be able to give a good boost on its way up.
Still, when I finished the book, I moved on. I'm a novelist, and like any professional writer, I look forward rather than back. In the meantime, Making Tracks became something of a phenomenon in its own little pond, and as the years went by I started getting notes asking my opinion on matters technological and business where my book had fallen out of date.
Then, last in 2016, I attended an industry conference where I had a series of conversations with novelist JF Penn as well as several representatives of some major retailers and distributors that convinced me that it was time for a new edition. Deciding to produce an audiobook of your work (or hiring someone to produce it for you) involves a number of factors, and some of the information you need to make that decision has changed enough in the last five years that it would be irresponsible of me to leave Making Tracks as it was.
So, here you are. This is the second edition. Inside you'll find significant changes to the sections on the business and on the technology. There are more minor changes elsewhere else, including new tips and techniques in the sections on performance, production, and post-production.
The audiobook market hasn't stagnated or stalled in the last five years. It's still heading up. New players have entered the market, and several more are poised to. Audio is now the fastest growing segment of the publishing industry.
And it's not too late to make it a thriving part of your business and career.